Staying true to the brand’s proposition, Manforce launched this campaign #ShutThePhoneUp targeted at young couples across the country. According to the India Today Sex Survey 2017, around 19% of couples in India admit to have filmed their moments of intimacy on their smartphone cameras. This makes them vulnerable to voyeurism and pornography. Moreover, leaking of these tapes have resulted in thousands of cases of blackmailing and suicide. #ShutThePhoneUp urges young couples to literally shut their phones up and not film their moments of intimacy. Moreover, it makes them understand the grave consequences of their seemingly harmless actions.